Direct Ticket Sales Ecosystem
Product design and engineering to free the production company from high ticketing platform commissions, processing local payments and validating access with proprietary QR technology.
Real Impact on Operations
Ticket sales processed quickly and securely directly on the production company's platform.
SEO campaign with technical content about niche bands to attract qualified audiences.
On-site access control by scanning digital tickets directly at the door.
Fees and Holds
Traditional ticketing platforms in Peru charge high commissions and hold event cash flow for weeks, squeezing net margins and limiting pre-production capital.
E-commerce Autonomy
Custom WordPress + WooCommerce platform with local Mercado Pago gateway, digital ticket issuance with unique QR codes, and a mobile access control system.
Operational Independence
Own customer database, full control over processed cash flow, and the ability to manage ticketing in-house from end to end.
The Challenge: Breaking dependency on ticketing platforms
For independent progressive rock shows in Peru, margins are extremely tight. The 8% to 15% commissions from traditional ticketing platforms eat into profits and hold back essential funds for deposits and pre-production.
The challenge wasn't creating a web catalog — it was building a complete transactional engine: local currency payments, PDF ticket issuance, and secure access management for hundreds of people.
Comparative Analysis
WooCommerce + QR Ticket Integration
Structured platform on WordPress + WooCommerce with responsive Dark Mode design focused on the aesthetics of Rock and Progressive Metal. Mercado Pago integration for local payments, with checkout adapted for smartphones.
- 1User selects their ticket by zone (Pre-sale, General, VIP).
- 2Once payment is confirmed, the system generates a unique PDF ticket with QR code.
- 3Staff scans and validates tickets live against the own database.
System Screenshots
The Platform Inside
UI/UX Dark Mode Design
Dark editorial aesthetic adapted to the progressive rock identity, with intuitive navigation toward the purchase funnel.
QR Ticket Generation
Automated generation of digital tickets with unique QR codes sent by email for physical validation.
Checkout & Payment Gateway
Payment flow configuration to prevent timeouts during massive transaction spikes in pre-sale periods.
Product Leadership
From Strategy to the Door
Engineering & E-commerce Solution
WordPress/WooCommerce implementation with technical adjustments to overcome native limitations of the ticket issuance plugin in the Latin American market.
SEO Strategy & Traction
Organic SEO campaign on YouTube accumulating over 60K views that converted traffic into repeat buyers without ad spend.
Real Access Logistics
On-site validation supervision on concert day. Configuration of scanning terminals for smooth access and counterfeit ticket mitigation.
"This project demonstrates my ability to connect design, technology, and business."
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